Detrás de Ser

I'm Alex Zárate, and this is 'Detrás de Ser' podcast where I study what building several companies — and sometimes failing at them — actually teaches you about life, not just business.

It blends personal stories, business insights, and hard-won advice into a behind-the-scenes look at what it actually costs to build something meaningful.

An ongoing study of the patterns, systems, and decisions behind success — practical access to the insights that turned my ambition into something real.

It has no script. It's my diary, out loud, every week: the experiences, the thoughts, the plans, the ideas, and the dreams, exactly as they show up in my head that week.

My mission with this podcast is simple:

Make success learnable and repeatable, and prove that big dreams aren’t reserved for the 1%.

Expect the highs and the lows of my everyday life:

What it actually takes to achieve greatness, success, or mastery in any field.

Why mind, body, and soul are never separate from business, but part of it.

And the human side of ambition.

This is for anyone in the middle of rebuilding — a company, a career, or just a life that didn't go the way it was supposed to. If you've ever wondered whether the mess is normal: it is.

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